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🔄 How We Work

A Process Built
For Results

No guesswork, no hand-waving. Every engagement follows a battle-tested framework designed to move fast and deliver measurable outcomes.

Five Phases.
One Goal — Your Growth.

We've refined our process over 8 years and 50+ client engagements. It's designed to minimize risk, maximize speed, and ensure every decision ties back to your business goals.

0:00 Discovery 1:45 Strategy 3:20 Launch
▶
▶ Agency Overview
How We Work — 5-Phase Framework Explained
5 min · Watch before your first call
72h
First deliverable live
Weekly
Performance reviews
100%
You own all assets
KPIs
Set before work begins
01
Week 1–2
Discovery & Audit
Deep analysis of your brand, market, competitors, and audience data. We map the full digital landscape before recommending a single tactic.
Brand Audit Competitor Analysis Audience Research
02
Week 2–3
Strategy & Roadmap
Channel strategy, campaign architecture, content calendar, budget allocation, and a 90-day milestone roadmap with measurable KPIs agreed upfront.
Growth Blueprint 90-Day Roadmap KPI Agreement
03
Week 3+
Launch
Campaigns go live. Content rolls out. Dev sprints kick off. We run a relentless A/B testing cycle from day one and maintain full transparency via your project dashboard.
Campaign Architecture Content Calendar A/B Testing
04
Month 2+
Optimize
Analyze what's working, cut what isn't, scale top performers. Budget is reallocated bi-weekly based on data — never on gut instinct.
Performance Reports Budget Reallocation Funnel Refinement
05
Ongoing
Scale
Monthly deep-dive reports with full revenue attribution, quarterly strategic reviews, and identification of new growth levers as your brand expands.
Monthly Reports QBR Reviews Growth Levers
Key Deliverables Across All Phases
Brand Audit Growth Blueprint Content Calendar Campaign Architecture Monthly Reports 90-Day Roadmap

Idea to Scale — Our Product Journey

For SaaS clients, this is how we take your concept from a napkin sketch to a live, revenue-generating product.

01
Idea
Market research, validation & business model design
02
MVP
Rapid prototyping, UX design & first working product
03
Launch
Go-to-market strategy, launch campaigns & PR push
04
Growth
User acquisition, retention loops & performance marketing
05
Scale
Infrastructure scaling, team growth & new markets
🏗️
Agile Development
Two-week sprints with clear deliverables. You see working software every sprint, not just updates. Full transparency into our development process via project dashboard.
🎯
Product-Led Growth
We bake marketing into the product itself — referral loops, onboarding funnels, activation milestones. Growth that compounds without proportional ad spend increases.
📊
Data-First Culture
Every decision backed by data. We instrument your product from day one — user behavior, funnel analytics, retention cohorts, and revenue attribution always visible.

How We Stay Accountable

We use industry-standard tools to ensure transparency, speed, and quality across every engagement.

📋
Project Management
Notion + Linear
All tasks, sprints, and deliverables tracked. Clients get read-only access to their project board so nothing is ever a mystery.
💬
Communication
Slack + Weekly Calls
Dedicated Slack channel for async updates, weekly strategy calls, and monthly deep-dive reviews with your account lead.
📊
Analytics & Reporting
GA4 + Meta + Looker
Real-time dashboard access, monthly PDF reports, and quarterly business reviews with full attribution data.
🎨
Design & Creative
Figma + Adobe CC
All design work done in Figma — you own every file. Brand assets delivered in all formats, organized, and version-controlled.
💻
Development
GitHub + CI/CD
All code version-controlled, peer-reviewed, and deployed via automated pipelines. You own the repository from day one.
📣
Ad Management
Meta Business Suite
Your ad accounts remain in your ownership. We work as partners with admin access — never in our own accounts, always yours.

Process FAQ

Everything you need to know about working with Digital Wheel.

How long does it take to see results?▼

For paid advertising, you'll typically see meaningful data within 7–14 days of launch, and significant lead volume by week 3–4 as the algorithm exits the learning phase. For SEO, expect 60–90 days for meaningful ranking movement — organic is a slow burn but compounds over time. We set channel-specific timelines at kickoff so expectations are always aligned with reality, not hope.

Do I need to sign a long-term contract?▼

We ask for a 3-month minimum engagement — enough runway to set up, launch, and demonstrate real results. After that, we work month-to-month with 30 days' notice to pause or exit. Most clients stay 12–24+ months because the ROI justifies it, not because they're locked in.

Who owns the ad accounts, code, and creative assets?▼

You own everything, always. We operate inside your Meta Business Manager and Google Ads account — never our own. All code is committed to your GitHub repository from day one. All creative files are delivered to you in full at the end of every month. If we ever part ways, there's nothing to hand over — you already have it all.

How much does it cost to get started?▼

Retainer plans start from $499/month. Project-based work (websites, SaaS MVP, brand identity) is scoped and quoted individually — typically $499 for a landing page up to $5,000+ for a full SaaS product. We're transparent about pricing from the first call. See our Pricing page for plan breakdowns, or request a custom proposal.

Do you work with clients outside Bangladesh?▼

Yes — roughly 40% of our current clients are based internationally, primarily in the UK, UAE, USA, and Australia. All collaboration is remote via Slack, Notion, and weekly video calls. Our team operates across multiple time zones, and we adapt our working hours to ensure international clients have a real-time point of contact during their business day.

How often will we communicate?▼

You get a dedicated Slack channel with your account lead for async updates. We run weekly strategy calls (30 min) and monthly deep-dive reviews (60 min). For urgent issues, your account lead is reachable same business day. We also share a live dashboard so you can check in on campaign performance anytime — no waiting for a report to know what's happening.

What happens if results underperform the agreed KPIs?▼

We call it out before you do. Every month we compare actuals against the KPIs we set at kickoff and give you an honest assessment of what's working and what isn't. If a channel underperforms, we do a formal root-cause analysis, present a corrective strategy, and reallocate budget within the same billing cycle. We don't hide bad numbers — underperformance caught early is a fixable problem.

What's the difference between hiring Digital Wheel vs. a freelancer?▼

A freelancer gives you one skill set, one point of failure, and no accountability structure. We give you a full team — media buyer, SEO specialist, designer, developer, and account lead — all working under one unified strategy. You pay a team rate, not five individual freelancer rates. There are no sick days, no handover gaps, and no "I don't do that" moments.

Can I start with just one service and expand later?▼

Absolutely. Most clients start with one service — usually Meta Ads or social media management — and expand into SEO, content production, or development once they see ROI and build trust. We structure engagements to be modular so services can be added without disrupting what's already running. There's no package lock-in.

How long does a website or SaaS MVP build take?▼

Landing pages are delivered in 5–7 business days. Full corporate websites in 10–14 days. SaaS MVPs take 60–120 days depending on scope — our fastest was a 60-day delivery for a simple subscription product. We scope everything carefully before committing to a timeline, and we use two-week sprints with working software delivered every cycle so you always know where you stand.

Do you work with new businesses that have no digital presence?▼

Yes, and we do it regularly. For new businesses, we start with a brand foundation — logo, website, social setup — then layer in paid traffic once there's a destination worth sending people to. We don't run ads to a broken or non-existent digital presence; we fix the funnel first. Our Starter plan is specifically designed for this stage.

How does strategy adapt if my business pivots mid-engagement?▼

We build the process around agility. At every monthly strategy review we reassess your goals, market conditions, and campaign data — and reallocate accordingly. If your business pivots, we pivot with you. There's no penalty for changing direction mid-engagement. We'd rather spend a week rebuilding strategy than keep running in the wrong direction for another three months.

What reporting do I get, and how transparent is it?▼

Full transparency, always. You get access to a live Looker Studio dashboard with real-time campaign data, a monthly PDF report covering every KPI agreed at kickoff, and a quarterly business review with attribution analysis. We never hide in vanity metrics — our reports show leads, cost per acquisition, conversion rate, and revenue impact. If a number is bad, we show it and explain what we're doing about it.

What payment methods do you accept, and when is payment due?▼

Retainer fees are invoiced monthly in advance on the 1st of each month. We accept bank transfer (BDT or USD), bKash for local clients, and international wire or Wise for overseas clients. For project-based work, we take a 50% deposit to begin and the balance on delivery. No hidden fees — the invoice always matches the agreed quote.

Ready to Start the Process?

Book a consultation and we'll walk you through exactly what Phase 1 looks like for your business.